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          I am a UX Designer and Art Director from Spain living in Madrid.

          Art Direction

          Starting with basic websites several years ago I found myself working as an Art Director for complex projects with a holistic approach soon. Visually appealing designs, subtle details and brand guidelines combined to innovative interfaces across various touch points became my daily companion.

          UX Design

          A user-centered mindset and sensitivity for design turned out to be the perfect fit when collaborating with agencies, clients and brands to develop digital concepts and solve problems together.

          This rough framework outlines my process of developing digital experiences:

          • 1. RESEARCH and gather the present state
          • 2. STRUCTURE setup and content of the project
          • 3. CONCEPT AND STRATEGY
          • 4. CREATE, evaluate and iterate deliverables.

          Communicating the conceptual approach/UX strategy and reasoning behind it, is present during the whole process.

          Website for Business Hangout

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